Products

When it comes to oral care, it’s good to start ’em young! The SmileFrida Finger Brush makes it easy to clean your squirmy little one’s baby teeth, without losing your sanity. And the double-sided brush tackles top + bottom at the same time. Plus, a gentle massage with the Finger Brush can go a long way in alleviating teething woes.

Use the Finger Brush from 3 months and up, then graduate to the ToothHugger at 18 months to start teaching your kiddo how to brush on their own.

What's Inside? 1 SmileFrida Finger Toothbrush, 1 Stand + Lid

Put the brushing battles to Bed! SmileFrida the ToothHugger has a unique triple-angle brush design that cleans all sides at once while massaging the gum lines. Specially designed with little brushers in mind, SmileFrida is easy to hold and gentle on sensitive gums.

Dentists recommend replacing a toddlers toothbrush every 3 months and immediately after a cold or flu.

For 18m+. 

What's Inside? 1 SmileFrida toothbrush

Whether you’ve got a baby at home or a baby shower on the schedule, the Baby Basics Kit is the bringing-up-baby must-have. Bust stubborn boogers, free trapped farts, cut those claws, and kick cradle cap to the curb — all with the ingenious tools inside! Basically, the Baby Basics Kit has everything a parent needs to keep baby healthy + clean from head to toes.

For 0+ Months

What's Inside? 1 NoseFrida & 4 Hygiene Filters, 5 Windi the GassPasser tubes, 1 NailFrida the SnipperClipper Set, 1 DermaFrida the SkinSoother, 1 Keep-It-All-In-One-Case Zippered Pouch